Aboa Advest

Aboa Advest is an investment company focusing on startups and other growth companies. We specialise in Business Model development and service concepts for startups. We assist in financing growth through our know-how and extensive network of partners. We are particularly interested in impact investing: Impact investing generates a beneficial social or environmental impact, as well as a financial return. (*)

We are an active investor in Finnish startups and early-stage growth companies. We are five shareholders at Aboa Advest: the younger partners bring their respective competencies and fresh perspectives to our team.

Investment Criteria 

Our investments focus mainly on design and green tech, i.e. ecological products and services based on sustainable business. We have invested in a good number of Finnish startups and early-stage growth companies in accordance with our criteria.

In any startup the core team is the most important asset. A good idea is a start, but its implementation and timing are crucial to success.

Our key investment criteria in a startup are:

  1. Team – a dedicated and multi-talented team is the key to success. When going global it’s good to have a cross-cultural team.
  2. Idea – the idea does not have to be unique, but it must be implemented better than the competition.
  3. Timing – are consumers ready to adopt the product and service. Product-market fit must be validated.
  4. IPR – Intellectual Property Rights, a patented product.
  5. Scalable Business Model – a global market.
  6. Go2Market Strategy – is it feasible with the resources in hand. Sales & Marketing skills are of essence. A global network is a real asset in entering new markets.


Our passion is to help startups grow profitably. We specialise in Business Model development and Go2Market strategy for startups. Our services include advisory work and personal coaching. We help with marketing and communication, as well as service design together with our partners. Best customer experience requires true customer insight and co-design of the product with potential customers and users of the service.

We apply the Lean Startup method (build-measure-learn): “The Lean Startup method builds capital-efficient companies because it allows startups to recognize that it’s time to pivot sooner, creating less waste of time and money.” (The Lean Startup by Eric Ries, 2011).

We sincerely recommend the accounting and CFO services of Greenstep to startups and growth companies. Aboa Advest is partnering with Greenstep in a number of startups in our investment portfolio.


(*) Source: Sitra, a fund operating directly under the Finnish Parliament, with focus on sustainable development.


Aboa Advest Oy

Timo Ketonen • +358 400 831 205

℅ Greenstep
Lemminkäisenkatu 14-18 A, 20520 Turku, Finland