Catarina Ketonen


Tel: +358 50 5464314

I am a Master student in architecture at Aalto University in Helsinki. I graduated as a Bachelor of architecture from The Royal Danish Academy of Fine Arts in Denmark. During my studies I have especially been interested in architecture and its social impact, working with our built heritage and sustainability.

Having lived several years abroad, in Great Britain, Argentina and Denmark, I enjoy working in both international and multidisciplinary environments where there are a lot of different perspectives and solutions discussed. When working, I think it is important to stay curious and thoroughly investigate what it can lead to. My main work experience consists out of working at the digital marketing agency Nitro Oy, the startup Plantui Oy and at the architecture office Haroma & Partners Oy

In my spare time I really enjoy practicing dancing and yoga.

Mikael Ketonen

Partner, Chairman of the Board

Tel: +358 50 3031498

I am a third year student at Hanken School of Economics in Helsinki doing my Bachelor’s degree. In the spring 2019 I’m an exchange student in Hong Kong. I have a passion for entrepreneurship and marketing in particular. I am also a member of the partners’ team at Hanken Entrepreneurship Society. Our main goal at Hanken ES is to create an opportunity for young entrepreneurs to get inspired and develop an exciting business idea. Our events give young business students the chance to team-up with other students who, e.g. might have the technological skills required but lack the marketing skills or vice versa. Bringing in investors into the mix is what we are working on for the time being.

In my spare time I like to exercise, especially playing football and other team sports. I also enjoy traveling, listening to music and watching movies.

Jenny Eromäki

Partner, Vice Chair of the Board

Tel: +358 50 3230210


My current employment is with Hansaprint Oy, where I am responsible for the sales of HansaBook services, i.e. digital printing on-demand of books. My customers are Finnish and foreign book publishers and industrial companies. I have managed to increase our sales in spite of the current disruption in the printing industry.

I have graduated with M.Sc. in Economics and Business Administration from the School of Business and Economics at Åbo Akademi University. I joined Aboa Advest Oy as a partner in November, 2016. I review our startup cases particulary with B2B sales potential in mind. I’m able to work in several languages including Finnish, Swedish, English and German.

In my spare time I enjoy cooking for my friends and family. I spend a lot of time with our baby girl, born in June 2016.

Ville Eromäki


Tel: +358 50 4115970

I’m a graduate (M.Sc.) from the School of Business and Economics at Åbo Akademi University. I’m very interested in financial markets and follow constantly daily news and economy overall. My key interest lies on stock market and I also invest in different kinds of securities on weekly basis. Since 2011 I have worked at Nordea Bank and for now I’m working as a specialist at the Nordea Private Banking unit that is responsible for wealth management for private and institutional clients. I’m an ambitious, positive and socially gifted young guy who has excellent knowledge and skills on financial markets, different kinds of securities and taxation. I like challenges and adopting new information.

In my spare time I like to hang out with my friends and family and enjoy good food. I like exercising and cultural events. I’m also a passionate wine collector, especially champagnes.

Timo Ketonen

CEO & Founder

Tel: +358 400 831 205

I am an entrepreneur and angel investor with a broad work experience in finance, media, marketing and service design. I founded Aboa Advest in January, 2015. My responsibilities also include Board memberships in several companies and foundations.

I am passionate about helping startups grow profitably. The key to success in growth companies is core team building; business idea development to great products and services; finding the right business model; the best customer experience and Go2Market strategy. My services within Aboa Advest include advisory work and personal coaching, as well as growth financing together with our network of partners.

I have graduated with M.Sc. in Economics and Business Administration from the School of Business and Economics at Åbo Akademi University in 1988, majoring in International Marketing and Accounting. I’m also a PhD student at Åbo Akademi aiming at further studies in entrepreneurship. I’m especially interested in “What makes a team tick in a startup and successfully implement strategy for profitable growth.”

I enjoy Asian food, fresh herbs, sailing, outdoor life and photography. I’m also a music lover and a sports fan. I’m always curious about culture, languages and travel. The most amazing travel experiences have included Iguazu Falls in the borderland of Argentina and Brazil, trekking in the fells of Lofoten (Norway) and the arctic sailing adventure in Svalbard (80N). I also like to feel the pulse of big cities like New York, Singapore, Tokyo and London, where I lived in 1990-1993.