Plantui becomes part of the Moomin family


Press release – May 21, 2015

Plantui Oy has signed a worldwide licence agreement with Bulls Presstjänst Ab acting as exclusive agent for Oy Moomin Characters Ltd.

Plantui will launch its Moomin Gardens and complimentary Moomin Plant Capsules in the fall 2015. The brand new small Moomin Garden will feature 3 Plant Capsules and the bigger one fits 6 plants. A Moomin Plantbook will be launched together with the Moomin Gardens. The Moomin branded products will be available online at,, in Moomin Shops as well as in selected retailers.

Moomin is a very well known brand and the global license program is worth 700 million euros annually.

”We find this new product of high interest and it rhymes well with Moomin values. We are happy about this co-branding opportunity.” says Gustav Melin the licensing Director at Bulls.

”We are very proud to be part of the Moomin family. This will enable Plantui to increase its brand awareness across the globe and this co-operation will help us to reach children and their families. The idea is to introduce kids to the miracle of growth. We genuinely feel that the cooperation went off with a smooth start and we look forward to a mutually blooming future.” says Timo Ketonen the CBO of Plantui Oy.

”I’ll have to calm down a bit. Or else I’ll burst with happiness”

Tove Jansson, Moominsummer Madness


For more information please contact:

Timo Ketonen | Plantui
Mobile +358 400 831 205

Gustav Melin | Bulls Licensing
International Licensing Director / Head of Licensing
Mobile +46 733 64 29 29

Roleff Kråkström | Moomin Characters
Mobile +358 400 549292


Plantui is a Design & Food Tech company
with focus on the growth process in hydroponic indoor gardening. – Köydenpunojankatu 14 20100 Turku, Finland